Smaller, more compact and yet no less attractive
After four exciting days of SICHERHEIT 2017, the trade fair closed its doors last Friday. While smaller in size than in previous years, the quality of this exceptional and important central platform for the Swiss safety and security industry shone through once again.
SICHERHEIT 2017 and the accompanying 2017 SICHERHEIT specialist conference welcomed around 6,500 visitors and conference participants from 14 to 17 November 2017. The 140-plus exhibitors, industry associations and publishers presented a wide range of products and services. Visitors appreciated the compact, week-long industry overview and central location, while exhibitors were delighted with the high calibre of visitors and the chance to make and cultivate some key contacts in person in this digital age.
“Although fewer people attended than two years ago, they were the right people,” says Oliver Laube, Ascom’s Director of Marketing for Germany, Austria and Switzerland. “The products we want to introduce to trade visitors require some explanation. You have to be able to try them out and experience them for yourself. You can’t do that over the Internet. That’s why SICHERHEIT is an ideal platform for us.” For Stefan Schröder, owner and CEO of EOTEC AG, personal contact is without doubt a central part of the trade fair: “SICHERHEIT is hugely valuable to us, not just as a chance to showcase our products, but first and foremost for the excellent networking opportunities we have here.”
Testing out the new format really pays off
SICHERHEIT 2017 took place within a concentrated exhibition space, with only three halls being used. The focal topic “Managing the risks posed by natural hazards” did not feature at all this year. A few major exhibitors also chose not to take part in this year’s trade fair and the 40 or so new exhibitors lined up could not fill all the space they had left. “This may mean SICHERHEIT 2017 was smaller and more compact, but it was no less attractive,” says Show Director Heinz Salzgeber. “It still guaranteed visitors a broad overview of the current safety and security industry in Switzerland in a short space of time.”
Roger Isler, Head of Sales at SALTO Systems AG, wasn’t complaining about the absence of some of his company’s competitors: “I’m astonished that the trade fair was smaller – SICHERHEIT is an extremely important event for us,” he says. “We had a great many visitors to our stand and made some first-rate contacts. And we definitely benefited from the fact that some of our competitors weren’t here.” Roman Hesse, Head of Sales at SEA Schliess-Systeme AG, agrees: “SICHERHEIT is the most important trade fair for us in the whole safety and security industry. We may have had fewer visitors to our stand than in previous years, but it was precisely because some of our competitors weren’t around that we were able to have some really interesting discussions with numerous visitors. We found it extremely positive overall.” This is also reflected in the high calibre of trade visitors the fair attracted, as these visitors continue to demonstrate an impressive level of decision-making power. Around 75 per cent are decision-makers in their companies, which are active in all manner of different industries.
Attractive accompanying events
The “History Tunnel” and “IPS – Innovation Park SICHERHEIT” – the trade fair’s two new platforms – also attracted good numbers of visitors and offered additional networking opportunities. With various well-known exhibitors, the “History Tunnel” offered insights into the history of the safety and security industry, including old defibrillators and fire alarms, while “IPS – Innovation Park SICHERHEIT” presented some pioneering developments from around 15 exhibitors. Intercard AG was one such company running a stand there: “Whether from banks, industry or railway companies, we had a real mix of visitors, meaning there was never a dull moment for me,” summarises Sales Consultant Christoph Säuberli.
Although the SICHERHEIT specialist conference accompanying the fair was being held for the 21st time, this was the first time that it was held entirely in the exhibition halls. Almost 1,000 participants attended the 13 themed modules and exhibitors greatly appreciated the greater proximity to the visitors to the conference. “Integrating the event into the exhibition halls was a resounding success,” says conference organiser Markus Good, SAVE AG. “It makes sense to bring knowledge transfer and a specialist exhibition under one roof. We just need to work a bit more on the acoustics and background noise now to reduce disruptions further and allow participants to concentrate on the talks even better in future.”
The next SICHERHEIT trade fair will be returning to western Switzerland. The fifth SECURITE LAUSANNE will be held in the autumn at Expo Beaulieu in Lausanne between 14 and 16 November 2018. You can find all the information you need at www.securite-expo.ch.
For more information about the SICHERHEIT trade fair, please contact:
Exhibit & More Ltd., CH-8117 Fällanden
Show Director Heinz Salzgeber and Head of Communications Lea Maurer
Phone +41 (0)44 806 33 99, email@example.com, www.sicherheit-messe.ch
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